After purchasing The Parkway Lofts, Prism commenced the process to rezone this high-profile industrial complex for high density residential development. The iconic, 365,000-square-foot six-story warehouse, built in 1897 by Westinghouse Electric Company, is located on the Garden State Parkway with extraordinary visibility. Prism identified the opportunity to convert the building to "loft" condominiums using the full 17' floor-to-floor ceiling heights and heavy floor loads to add a penthouse level and a new intermediate 2nd floor. The result: Prism's vision and execution will transform this 20-acre site into a distinctive, residential village featuring 700 single-level and loft apartments and condominiums. The partners are preserving many original architectural features of the building including 15' quilt-panel windows, which accentuate the breathtaking views of New York City to the east and the Watchung Mountains to the west. The new "neighborhood" will contain a pool house, club house, tennis courts, recreation area, walking trails, surface and structured parking. Residents will have immediate access to the Parkway as well as high-speed rail service to New York City via the Watsessing Avenue Rail Station, located less than 100 yards from the development. Prism will begin demolition in 2010, and the entire project is expected to be delivered by 2014.